Toy for Joy 2023: Link to Libraries donates books for children of all ages

December 10, 2023

By Ron Chimelis | rchimelis@repub.com



(masslive.com) When Link to Libraries heard the Toy for Joy campaign was in the hunt for quality books for children, the Western Massachusetts nonprofit didn’t hesitate to act.


“It’s a win-win,” says Amy Anderlonis, executive vice president of the Hampden-based organization, which delivered 600 high-quality books to the Toy for Joy effort that benefits underprivileged children in three Western Massachusetts counties.


“Our goal is not to have books sit on our warehouse shelves for long. We want to put them in the hands of children, especially those in need, to help develop their love for reading,” Anderlonis said.

“We are honored to partner with Toy for Joy and the (co-sponsoring) Salvation Army.”


Toy for Joy is in its 101st year and will deliver a toy and book to each eligible child 16 and under whose families have registered with Salvation Army locations in Springfield, Holyoke and Greenfield.


The goal is to raise $150,000 by Christmas Eve. Donations of any size by individuals, groups or companies make this possible, as contributions cover the costs of toys, games and books purchased for this year.


Toy for Joy is sponsored collaboratively by the Salvation Army, The Republican, Reminders Publishing, El Pueblo Latino and MassLive. Hampden County Sheriff Nicholas J. Cocchi leads the list of community partners in this year’s campaign.


According to Salvation Army social ministries manager Danielle LaTaille, who works at the Springfield citadel, book donations assured that the literacy goal of Toy for Joy would again be a success.


“We were struggling to find appropriate books in the 10-to-12 year-old range. We reached out to Link to Libraries, and they responded with great books of high quality, the type that children will read and enjoy,” LaTaille said.


More generosity came from Agawam resident Jeff Moran, who donated 30 cases and hundreds of books written by his daughter. Deeply grateful for this gift, LaTaille said they will be targeted for younger children in the age 3 to 9 bracket.


“These books have good messages that if you do good for others, good will come back to you,” LaTaille said.


Link to Library’s books are of varied, age-appropriate content to recognize different interests amongst different children.


“We’ve distributed more than 1 million books. We look for books that children identify with and that speak to them,” Anderlonis said.


The nonprofit has delivered books to every public elementary school in Springfield and maintains a presence in schools and libraries throughout Western Massachusetts and northern Connecticut. It also sponsors Read Aloud programs with the added feature of giving books at these events which children can keep.


“These books are a wonderful donation. They’re of such quality that I’m sure we couldn’t afford them (if the Salvation Army had to pay),” LaTaille said.


The donations by Link to Libraries and the Moran family continue a Toy for Joy literacy tradition that spans 15 years. The gifts were well-timed; earlier in her search, LaTaille said many available books were not necessarily of the content that children would want to read and enjoy.

The Toy for Joy book gift by Link to Libraries was made possible by a donation from MGM Springfield, Anderlonis said.


Volunteers have been unpacking and preparing gift packages for families who have registered in advance with the campaign. LaTaille says the need has been as great or greater than ever before.


Toy for Joy is sponsored collaboratively by the Salvation Army, The Republican, Reminders Publishing, El Pueblo Latino and MassLive.


View article on MassLive

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By Ron Chimelis | rchimelis@repub.com (Masslive) The Toy for Joy campaign is in its final stages, but a late surge in donations will make countless children and families happy this Christmas. The campaign deadline of Dec. 24 comes so quickly. But donations received just before or on that date, or in the mail just after the deadline, count just as much and will go directly toward providing toys, games and books to children from Hampden, Hampshire and Franklin counties. Even a contribution mailed on the deadline day of Dec. 24 is applied to the cause. Now in its 102nd year, Toy for Joy has again been sponsored by the Salvation Army, which has been involved with the drive since the 1950s. The organization’s citadels in Springfield, Holyoke and Greenfield have been distributing gifts to deserving children. Promoting literacy among children has been a Toy for Joy mission for years. This year, Link to Libraries again supported the cause in a major way by providing 1,000 brand new, age-appropriate books to the Salvation Army. “These books are worth approximately $5,000 in all. Last year, we donated 600, so we were able to nearly double it this year,” said Amy Anderlonis, executive vice-president of the Hampden-based Link to Libraries nonprofit. “We think books are the best gift. To make it happen, we rely on the generosity of local businesses,” Anderlonis said. “For many children, their first book comes from us. Salvation Army was having some trouble getting age-appropriate books, but we think partnering with them helps all of us, and the children.” Anderlonis said Link to Libraries was formed in 2008 out of deep concern that so many children in school struggle because of reading challenges. The agency has donated over one million books, at an average of more than 50,000 per year, to encourage a lifelong love of reading by children. Armed with quality toys and books for the children, Toy for Joy is promoted and advertised by The Republican, Reminder Publishing, MassLive and El Pueblo Latino. All contributions will be recognized and published in The Republican and Reminder Publications, and online by MassLive.com.
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